Valuefocused
Media-Investment Consulting

Alignment
of Business Goals

Impact Research
without Barriers

Cutting down on
Media-Processes & -Chains

Valuefocused
Media-Investment Consulting

Alignment
of Business Goals

Impact Research
without Barriers

Cutting down on
Media-Processes & -Chains

An industry in transition

An industry
in transition

The world of media investments is facing huge challenges:

  • Lack of transparency

  • Inefficient advertising measures

  • Oversupply of advertising

This rarely delivers the desired ROI.

Despite technological advances, many campaigns fall short of their potential – the impact on sales and visibility remains low. Axel Bellieno and Daniel Weber, two experienced industry experts, refused to accept these shortcomings.

What really counts

What really counts

In their decades-long careers, Axel and Daniel realized that price is often weighted higher than the impact of an ad placement. This misprioritization leads to financial losses for customers and poor results for brands.

Their shared vision: advertising must once again have a clearly measurable and positive effect – by focusing on real added value instead of mere cost optimization.

Grafik - Fokus auf Wertschaffung für den Werbetreibenden

A new era of media investments

A new era of media investments

In 2025, Axel Bellieno and Daniel Weber founded True Effect with the aim of fundamentally changing the way advertising is thought about and placed.

The mission: maximum impact through a unique evaluation setup that not only ensures ROI, but continuously increases it.

Consulting, planning and implementation are seamlessly integrated in order to optimally meet customer needs.

The true effect approach

The true effect approach

Value creation redefined.

True Effect focuses on transparency and efficiency. Instead of relying on distorted incentives such as kickbacks or margin targets, the entire focus is placed on the target group and the impact of the advertising placements.

The impact of advertising placements is analyzed and optimized using a strict contact evaluation, data-based models and real market tests.

This creates trust and real results.

From idea to reality

From idea
to reality

Each media plan is evaluated for its cost-benefit factor using a three-stage evaluation process:

  • Short-term effect: increase in sales after a few weeks.

  • Long-term effect: Sustainable sales growth within months.

  • ROI protection: Maximization of advertising impact through databases, market research and targeted tests.

Customers benefit from the combined strengths of two companies – Bellieno Media Consulting and KDM – without having to forego personal support or clear strategies.

Advertising
that really works

Advertising that really works

True Effect stands for a future in which media investments are not only efficient, but also sensible.

Advertising is once again becoming a real lever for growth and visibility, without getting lost in the crowd.

The two founders are convinced that with transparency, progress in impact analysis and a clear focus on the growth of the advertiser business, the true value of advertising can be restored – to the benefit of everyone involved.