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Boutique independent model: why advertisers are looking for new ways

1 min read

Media budgets are under pressure, and many traditional agency structures have become almost impossible to see through.

Abstract graphic: many overlapping, murky layers, a yellow line leads out to four clearly separate coloured shapes

The article explores why CMOs, CFOs and procurement leads are looking for independent alternatives. It also shows how True Effect works as a pure buy-side consultancy – without commissions and with flexible teams of specialists.

→ Read the article on handelsblatt.com (in German)

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