Measurement

Media ROI: why many advertisers are flying blind

May 11, 2026 1 min read

Reach, clicks, contacts: almost everything gets measured – except the actual effect.

Abstract graphic: a field of blurred data points, inside one frame single yellow and green points come into focus

The article shows how standard metrics and commission-driven agency models distort media ROI. It also explains how True Effect uses marketing mix modelling and geo split tests to reveal which euro really drives revenue.

→ Read the article on handelsblatt.com (in German)

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